ZOMBIES...!!

I've always been a big fan of zombie stuff. I don't know, I guess it's because I enjoy how the authors imagine those apocalyptic scenarios where people face their extinction, most of times inflicted by themselves. In fact, sometimes I think that a zombie crisis could be a good way to fix this sick world. If you discern, try reading "World War Z", it's enlightening ha ha.

The things is, one day I went to my job and I got the news that we will be working in a zombie related show. AWESOME...!

Our client this time was HYUNDAI, sponsor of walking dead series as you know, and the experience was planned to be inside a car show.

When we got the idea, it was time to make some concepts for characters, spaces and environments, and it was my time to shine. >_>

We began to work in a concept that later mutated a bit so you will see some changes in the first approach and then the final product.

Our work was divided in three main spaces. Two exhibition stands and one live action experience related with one of 'em. The first stand was built with the official HYUNDAI brand and the second one with zombie stuff. Later on, when checking the cars at the infected one, you could get an invitation to participate in a mission to retrieve the zombie virus cure from an an old military facility in the quarantine zone with the help of a car stunt.

I think it went quite cool at the end, and most important, it was super-fun to made.

Obviously the project was bigger and there was much more people involved, creatives, industrial & graphic designers, production teams, planners, account and marketing teams, and a lot more. This is only a part of the project explained trough my working process.

The following are different phases of the project where I participated. At the end I leave you some pics and a video of how the show went.


I hope you enjoy it as we did!!

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In the beginning, the place for the experience was planned to be a huge parking lot. 

That changed... >_>

   
I did a storyboard of the experience for the people at HYUNDAI. 
These are some frames.

I also made concepts for the outfits that the people at the stand should be wearing.

And finally, I did a little survival guide that we gave as a gift
 to the people who enlisted to live the experience.
Here are some pages.

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So this is it, I leave you with some cool pics, they were taken by my friend and workmate Fidel Gutierrez (he is one of the creatives that worked on the project). There is also a video of a guy well known in Mexico who went to the car show and lived the experience.

The survival guide and the storyboard books.

The studio in charge of the zombies makeup was Go fx, they did an amazing job.

My mate Fidel with some survivors and the SOS manual.

 Exhibition stand

From left to right: Fidel, me, zombie-dude, Manu and Chido. 

Battery acid!

Today I was so bored in my job that I decided to start a campaing to persuade my workmates about battery recycling in our office (nonsense).

In English it would say something like, "If you throw them to the garbage can, they will be back to destroy your world and all your beloved ones", "Avoid troubles and put them in one of these".

Very persuasive in my opinion.

If you are really really intrested in battery recycling, you can find all the info needed here. Or if you live in México city go here.

De andanzas zombies y el fin del mundo

A finales de 2011 en México se vivía un gran ambiente de extásis y alegría por el supuesto fin del mundo según los Mayas. Cosa que los historiadores por supuesto desmintieron prácticamente desde que surgieron los primeros predicadores apocalípticos.

Por esas fechas también se organizó un evento llamado Zombie Walk en el centro de la ciudad de México donde varias personas iban disfrazadas de no-muertos y hacían cosas propias de zombies.

Inspirado por estos dos eventos y también debido a los rumores crecientes del regreso al poder del partido político más corrupto en nuestra historia y en vísperas de las elecciones presidenciales del año 2012, decidí hacer una pieza ilustrada como conmemoración de estos hechos para dar la bienvenida al nuevo año y al holocausto que ya se dejaba ver a la vuelta de la esquina.

La técnica que ocupé para este bonito retrato intenta acercarse a la denominada speed painting. Esta técnica es utilizada mayormente por los artistas de concept art y lo que se busca es generar tal cual un concepto gráfico que puede ir desde ambientes, fondos, vehiculos, personajes, props y lograrla en el menor tiempo posible. Se usa mayormente para la industria del cine y los videojuegos.

Esta materia es un campo enorme de estudio como para abarcarla en unos cuantos párrafos, pero si les interesa, les dejo un video de Fheng Zhu, fundador y director en la escuela que lleva su nombre en Singapur. Este tío decidió hacer una serie amplia de video-tutoriales donde abarca las bases de esta profesión y aporta años de experiencia y técnicas. Todo como labor social para los jodidos que no podemos pagar su escuela de primer mundo.