ZOMBIES...!!

I've always been a big fan of zombie stuff. I don't know, I guess it's because I enjoy how the authors imagine those apocalyptic scenarios where people face their extinction, most of times inflicted by themselves. In fact, sometimes I think that a zombie crisis could be a good way to fix this sick world. If you discern, try reading "World War Z", it's enlightening ha ha.

The things is, one day I went to my job and I got the news that we will be working in a zombie related show. AWESOME...!

Our client this time was HYUNDAI, sponsor of walking dead series as you know, and the experience was planned to be inside a car show.

When we got the idea, it was time to make some concepts for characters, spaces and environments, and it was my time to shine. >_>

We began to work in a concept that later mutated a bit so you will see some changes in the first approach and then the final product.

Our work was divided in three main spaces. Two exhibition stands and one live action experience related with one of 'em. The first stand was built with the official HYUNDAI brand and the second one with zombie stuff. Later on, when checking the cars at the infected one, you could get an invitation to participate in a mission to retrieve the zombie virus cure from an an old military facility in the quarantine zone with the help of a car stunt.

I think it went quite cool at the end, and most important, it was super-fun to made.

Obviously the project was bigger and there was much more people involved, creatives, industrial & graphic designers, production teams, planners, account and marketing teams, and a lot more. This is only a part of the project explained trough my working process.

The following are different phases of the project where I participated. At the end I leave you some pics and a video of how the show went.


I hope you enjoy it as we did!!

º º º

In the beginning, the place for the experience was planned to be a huge parking lot. 

That changed... >_>

   
I did a storyboard of the experience for the people at HYUNDAI. 
These are some frames.

I also made concepts for the outfits that the people at the stand should be wearing.

And finally, I did a little survival guide that we gave as a gift
 to the people who enlisted to live the experience.
Here are some pages.

º º º 

So this is it, I leave you with some cool pics, they were taken by my friend and workmate Fidel Gutierrez (he is one of the creatives that worked on the project). There is also a video of a guy well known in Mexico who went to the car show and lived the experience.

The survival guide and the storyboard books.

The studio in charge of the zombies makeup was Go fx, they did an amazing job.

My mate Fidel with some survivors and the SOS manual.

 Exhibition stand

From left to right: Fidel, me, zombie-dude, Manu and Chido. 

Enjoying the little things, Office edition v.2

Hi dudes! today I brought you some examples of semi-cool projects I did last year at my actual job, yipee...!

I still consider that most of the projects where I participate day to day are quite boring, it's my eternal inner battle between designing generic stuff and illustrate, but here are some few that I really enjoyed to do and I'm happy to share with you.

The applications are quite different one to another as you'll see.

Regards friends!

This was a dancing event organized by the Mexico City government. 

This graphic was planned to be on some city walls and it was totally designed by me.

  This was a gift card we sent to our clients at Philip Morris Mexico because of the "Día de los muertos" celebration.

Again, all the elements were designed by me.

 This is a concept illustration of the costumes that workers of CABLEVISION (T.V. company)

had to wear in different seasons of the year to promote the services they offer.

 This is a mascot sketch for "CONADE" (Mexico's National Commission for Physical Culture and Sport). 

I also made the logo on his shirt.

This is a concept for an installation in a mall about the Three Kings Day.

 These two illustrations and a few more were made for an internal presentation  for Marlboro brand, 

they worked as a storyboard to explain the consumer journey inside a party.

Finally these are character concept designs for a parade organized by Mexico city government on Children's Day.

They all live in a steampunk world :)

CREA key visual

Hi there folks and happy new year! >_>

Last year I took part on a cool small project with a team of workmates. The idea was to make a key visual to sell our company (CREA) to clients.

My friend Odei, who is an awesome 3D modeler & animator led the project. My part was to made the concept art and then my industrial design partners transported it to the third dimensional world. The result was very cool and turned out to be a quite funny experiment. 

Each letter of the acronyms of "CREA" represents visually an actual area of the company, show production, corporation, the creative area (were I belong c:) and BTL publicity.

I invite you to judge it by yourselves :)

There it is the concept art, some early details and below the final product. 

Peace...

Letter "E" 1st aproach as a rainbow explosion. 

"Very agressive" someone said haha

 2nd chance, creative factory

 

 Final concept

 

 3D

"Ideas are the roots of CREAtion." —Ernest Dimnet