ZOMBIES...!!

I've always been a big fan of zombie stuff. I don't know, I guess it's because I enjoy how the authors imagine those apocalyptic scenarios where people face their extinction, most of times inflicted by themselves. In fact, sometimes I think that a zombie crisis could be a good way to fix this sick world. If you discern, try reading "World War Z", it's enlightening ha ha.

The things is, one day I went to my job and I got the news that we will be working in a zombie related show. AWESOME...!

Our client this time was HYUNDAI, sponsor of walking dead series as you know, and the experience was planned to be inside a car show.

When we got the idea, it was time to make some concepts for characters, spaces and environments, and it was my time to shine. >_>

We began to work in a concept that later mutated a bit so you will see some changes in the first approach and then the final product.

Our work was divided in three main spaces. Two exhibition stands and one live action experience related with one of 'em. The first stand was built with the official HYUNDAI brand and the second one with zombie stuff. Later on, when checking the cars at the infected one, you could get an invitation to participate in a mission to retrieve the zombie virus cure from an an old military facility in the quarantine zone with the help of a car stunt.

I think it went quite cool at the end, and most important, it was super-fun to made.

Obviously the project was bigger and there was much more people involved, creatives, industrial & graphic designers, production teams, planners, account and marketing teams, and a lot more. This is only a part of the project explained trough my working process.

The following are different phases of the project where I participated. At the end I leave you some pics and a video of how the show went.


I hope you enjoy it as we did!!

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In the beginning, the place for the experience was planned to be a huge parking lot. 

That changed... >_>

   
I did a storyboard of the experience for the people at HYUNDAI. 
These are some frames.

I also made concepts for the outfits that the people at the stand should be wearing.

And finally, I did a little survival guide that we gave as a gift
 to the people who enlisted to live the experience.
Here are some pages.

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So this is it, I leave you with some cool pics, they were taken by my friend and workmate Fidel Gutierrez (he is one of the creatives that worked on the project). There is also a video of a guy well known in Mexico who went to the car show and lived the experience.

The survival guide and the storyboard books.

The studio in charge of the zombies makeup was Go fx, they did an amazing job.

My mate Fidel with some survivors and the SOS manual.

 Exhibition stand

From left to right: Fidel, me, zombie-dude, Manu and Chido.